DIGITAL STARTUP SOCIETY BLOG — Five Ways to Follow up with Customers After the Sale

When your business is bright, shiny and new, it’s easy to follow up with your customers. As time goes by and your customer base grows, it can become harder and harder to have a one-on-one experience with everyone. This can lead to opportunities falling through the cracks and customers feeling ghosted.  Automation makes follow up easier and more consistent. Since you can create your follow up ahead of time you can rest assured your clients will get the contact they need to keep them engaged and interested in your business.    What is Follow Up? Follow up isn’t just about...

When it comes to making a new purchase, customers tend to trust one another far more than they trust you. As a business owner, they expect you to want to sell to them. What they want to know is who else wants to buy from you. In this day and age, testimonials can make or break a business.  When a customer has a good experience, they are primed and ready to be a marketing asset. Their positive attitude easily influences others who haven’t had a first-hand experience. That’s something other forms of marketing can’t do.    Your Customers are Brand...

Customer acquisition is a predominant cost of business. The effort and resources required to attract a customer, convince them of your value, and make a sale are highest the first time around. Once a customer has experience buying from you, they tend to repeat their business faster and easier the next time. Often times, the methods you use to get the first sale are not the same for subsequent sales. You need different strategies as you follow up.    Here are three strategies that build customer loyalty and boost brand recognition:     Give existing customers first dibs on new products,...

There’s a lot that goes into capturing a sale. From creating unique goods and services, crafting meaningful marketing, and delivering the best product possible, you’ve invested a lot of time and energy into attracting your customers. It makes sense to keep the momentum going and help your customers repeat their business.  Following up with your customers makes good sense. Sharing how grateful you are for their business lets them know they matter. Saying thank you is a good first step, but there’s more that can be done to build lasting customer relationships.    Your Customers Want to Hear from You...

Good manners matter. Whether in business or our personal lives, proper etiquette makes a positive impact on others and helps us stand out. Expressing gratitude is known to improve relationships and make us likeable. It may be a given that you are grateful for sales, but are you making sure your customer knows how grateful you are?  One of the easiest ways to follow up after the sale is to show gratitude. Saying thank you builds your relationship with customers and sends them the message you appreciate their purchase and gives you an opportunity to deepen their commitment to your...