DIGITAL STARTUP SOCIETY BLOG — In Content List Building

Can you believe that today is day 30 of this challenge? If you’ve followed along on the challenge and started implementing some of the suggestions, you’ll find that your list is starting to grow faster.  You learned all about exactly what in-content list building is, how it is very effective to grow your email list, and how this method will ensure laser-targeted audience members sign up which means they’ll be more responsive to your email messages improving your return on investment. Since the average ROI for email marketing is 39 to 1 this isn’t something you should skip. Let’s take...

Did you know that the about page is one of the most visited pages on your website? It’s also, unfortunately, one of the most under-utilized pages on your website. It’s a perfect page to promote your email list via an opt-in offer. This opt-in offer should be laser-focused on new visitors that are your ideal audience members based on the research you’ve done for your ideal audience. To use your about page to build your list follow these steps. Step #1: Develop the Content with Your Audience in Mind Your about me page is really about them. Every story you...

Epic content, also called long-form content, cornerstone content, and in-depth content is content for your website or blog that is longer than average and a resource in and of itself. This type of content will make your audience think, inspire them, and even change their lives. The content needs to create value and be useful. To create amazing epic content, you’ll need to ensure that you know your audience well, understand your competition, and know your overall mission for your business.  Epic content must be well researched, thorough, valuable, unique, and still be targeted to your audience in a very...

A really great way to grow your email list is to ask your current list members for help. Occasionally, add to your email messages encouragement to your list members to tell their friends about your offers. Be clear that you’re asking them to do it by telling them what to do and how it benefits them.  Remember, the saying, “Birds of a feather flock together.”  That means pretty much anyone on your list knows at least another person who needs the information that you’re providing to your list members. Here are some ways to use your email list to grow...

Using pop up forms as part of your in-content list building is a great way to get more sign-ups. Many people claim to dislike popup forms but the facts when looking at the data suggest that popups convert more than other types of forms. This is true if the information you’re offering is well targeted to the audience and traffic you’re bringing to your website. A pop-up form is just a little bit of code that you can create by using landing page software or in some cases your autoresponder software. Some good software to look at is Leadpages.com for...