DIGITAL STARTUP SOCIETY BLOG — In Content List Building

You must remember that when you are focused on list building the idea is to move everyone from everywhere to your email list. You want most of the in-depth content that you share to be either with your list members, within a content upgrade or opt-in offer, or one-on-one.  Don’t share everything in your blog posts. The trick is to share useful information, but leave out a crucial step or tool that you know they need. That step or tool is going to make a very compelling lead magnet. Let’s look at a few examples. PDF Blog Posts – When...

A really good way to work toward creating a content upgrade is to develop an outline for a blog series. If you already have a blog series or two on your site you’re in luck because you already have a great content upgrade, you can offer. This idea works with new or existing content and is a simple way to create more opt-in offers. Start Fresh  Write the whole series in one document like you might an eBook or eReport. Make the compilation attractive by adding more images, more graphics, charts, call outs for stats and so forth. Turn it...

Every time you write a new blog post it’s an opportunity to use one of the lead magnets you’ve already created. You don’t want to put the opt-in offers on only one page or one blog post or article. You can put each opt-in within any type of content you create that matches and helps expand on the information. Blog Posts If you’re writing about something that reminds you of another blog post you wrote, or about a lead magnet that you created, it’s a great time to link to either one. Call it out so it’s noticeable. Say something...

When you engage in list building using content, content upgrades, and lead magnets you’re creating a funnel. Even if you never thought of it as a funnel it is. Let’s go through the process starting with website content, adding the lead magnet, and then leading your audience through an email marketing series so that you can make an offer that will monetize all your efforts. Create the Content  After you’ve done your due diligence and thought about who you want to attract to your website, what they need to know, what problems they have and how you can solve them....

No matter what you’re doing for your business testing and tracking is an essential element that you should not skip. After all, how will you know exactly what is performing well versus what is not performing at all? You may assume something is working that isn’t thus wasting your time continuing with doing it.  But, imagine how much better everything you do in your list building efforts if you know what’s working? Testing and tracking your in-content list building is the only way to know for sure what to do more of, what to stop doing, and what’s producing the...