DIGITAL STARTUP SOCIETY BLOG — Building an Online Community

Brand or online communities allow you to reach more potential customers, increase your revenue potential and credibility as a brand. However, these benefits do not come easy as they require a highly engaged community, constant interaction, and unique content. Thankfully, many tools can either automate or make the process easier and faster to accomplish. This way, you can spend your time where it matters most, creating more value for your target audience.  The following are five tools to utilize to grow an engaging and beneficial brand community:  Fuel Cycle A marketing research cloud that drives brands to communities with powerful...

Like any business advertising or marketing strategy, there are bound to be obstacles that can hinder your success. For this reason, understanding some of the many common obstacles to community building now will prevent them from destroying your results in the future. In addition, knowing what to watch out for can mitigate the problems and help you be more successful than your wildest dreams.  Here are four common community-building obstacles that can hinder your success and tips on how to avoid or improve them:  Unique and Valuable Content Continually creating and sharing valuable content is no easy feat. Repurposing content,...

If you want to grow a community or build one around your brand, you must know the facts. Statistics show that if you're going to start a business, building a community around it is vital if you're going to succeed. Fortunately, many consumers are looking for more information directly from the source to build relationships with honest and valuable brands. They seek trust and validity before they can make a purchase or commit to a brand.  The following are some essential community building statistics to know to further promote and grow your brand: Nearly a 1/3 of Users Follow Brands...

Taking the time to question your motives, inspirations, ideas, and goals is important to building a solid and successful business. Developing a brand community that benefits both you and its members is no exception to this fact either. It allows you to truly identify what you need to achieve your goals more efficiently. In addition, creating a solid plan of action ensures you build a strong and active brand community from the beginning.  The more you understand and work to improve before building your community, the more likely you will succeed. Online communities allow you to form better connections with...

With more social media and online communication, being genuine and trustworthy are two important characteristics many consumers are looking for from businesses more than ever.  With authentic engagement and communication, you can foster communities that work together to empower each other and your brand. It provides the knowledge you need to improve your products while also helping the members solve problems that can then be used to improve their lives and others. It’s about being real, inspiring your community, and doing your best not to mislead or misdirect them.    The following are five important principles to learn and incorporate...