DIGITAL STARTUP SOCIETY BLOG — Influencer Marketing

As you get started engaging in influencer marketing, whether you are the influencer or hiring influencers, you want to avoid making mistakes. Remember that others have gone before you and succeeded. All you have to do is follow their path, and you’ll be successful too.    Focusing on Reach Over Impact – While you do want the influencers you choose to have an active and engaged audience, you don’t need them to have million-plus followers for the campaign to be effective. In fact, having a smaller audience can indicate a better return on investment due to the higher engagement smaller...

When you work hard paying for and contracting with an influencer to create content for you and market your services and offers, it would be a shame not to get all you can out. However, the best way to get the most out of any content you create is to repurpose it into new forms and types.   Testimonials  When you collect a testimonial, you can use it within other content that you create, and you can also grab testimonials out of separate content. For example, if you contract with an influencer to review a product and their review is...

Influencer marketing is not really new. People have been doing it for centuries. A popular person who inspires others presents a product or service to their followers in a good light, and boom, sales take off.  You really don’t need to work with the biggest names in the industry to make your mark. You can work with small influencers or big ones, but the main characteristics that spell success are personality, authenticity, and offering value. So if you really want to power up your influencer marketing campaigns, take note of these tips.   Add Your Own Personality  Remember that your...

One of the best ways to contact influencers is through e-mail. Unfortunately, when it comes to content creation and content marketing, lines can often be blurred and disorganized due to all the information and different people required to run successfully. Here are a few tips for using e-mail to work with influencers and streamline the influencer marketing process.   Use and Create Templates  Don’t start over every single time you start a campaign. Instead, start using and creating templates for each type of action you take. Then, simply fill in the blanks to get it done much faster while not...

Nearly 90% of influencer marketing campaigns in 2020 were done using Instagram. Making it by far the most popular platform to utilize if you want to get the most out of your influencer marketing campaign as well.   Enhance your Instagram influencer marketing campaign with the following six tips:  Use The Instagram Business Profile Set up your Instagram account using the business profile option. You want to start correctly on this platform because you will unlock many useful tools with the business platform. In addition, it is free of charge to you.    Take Advantage of Instagram Insights There are...