DIGITAL STARTUP SOCIETY BLOG — Influencer Marketing

If you want to work with influencers to market your goods and services, you must be super familiar and aware of the rules, laws, and regulations surrounding this marketing method. You don’t need to reinvent the wheel, someone else has already invented it, and it works great. All you need to do is get familiar with what the ins and outs are.  Here are the seven most common influencer marketing mistakes to avoid and what you should do to prevent them:  Not Understanding Your Target Audience This leads to picking the wrong influencer, and choosing the wrong platform and social...

When you engage an influencer to help you market your product and services, you must track the metrics just like anything else you do in your business. The only way you can be sure that action A causes result C is that you tracked and measured it.    Determine Your Campaign Goals Before setting a realistic budget, you need to understand your goals for each campaign clearly. You will have different requirements for every goal, which means the costs associated and return on investment for each product will vary. Working with a micro-influencer will fees significantly less than working with...

If you’ve been worried up until now about getting involved with influencer marketing, let me reassure you. There is no reason you can’t incorporate influencer marketing into your overall marketing plan regardless of your reach or budget.  Here are four influencer marketing myths stalling your results and hindering your ability to run and create a powerful influencer campaign:  You Must Have a Large Budget to Be Successful Unless you want to work with a mega influencer, you don’t need a large budget to get started or see results. A big budget doesn’t necessarily correlate to a successful influencer campaign. Choosing...

When it comes to influencer campaigns, there are several types that you need to know about. Most people do a combination of these in order to help get the word out about their products and services. Mix and match as needed to develop a fun and effective influencer marketing campaign that works for your needs and the influencer’s needs.    The following are seven popular influencer marketing campaign types to learn:   Sponsored Content – With sponsored content, you simply pay the influencer to create a post, a video, or both that works to promote your product or service. The influencer...

When you start seriously thinking about working with influencers, your thoughts probably go to a huge influencer that you really love. You may imagine them using your product, and the experience goes viral, and you make a million bucks. This can happen but not without a good plan and a lot of money.    Top reasons to work with micro or nano influencers:  They are more affordable  They have a higher return on investment Their audience is more loyal and targeted They are more genuine and authentic   The following are five tips for working with micro-influencers to gain a...