DIGITAL STARTUP SOCIETY BLOG — Influencer Marketing

For influencer marketing to work in your favor, your target audience and the influencer’s audience must match. Before you reach out to the influencer or even understand which type of influencer to work with, you need to identify your target audience, one of the first steps required to running any business and creating products and services that make a real difference within your industry. It’s simple, if you share products, services, or ideas to the wrong audience, you won’t see any conversions.  Your target audience consists of a specific group of people with particular characteristics found within your target market....

In 2020, Influencer marketing was worth more than nine billion dollars. It is now expected to grow beyond thirteen billion dollars. Showing you that it is here to stay and only growing stronger. Influencer marketing is a form of worth-of-mouth or online marketing using social media platforms and influencers who share content to promote products or services for companies with similar target audiences.  The goal is to influence their audience to increase their conversions, usually in increased sales, traffic, or engagement. Instagram, YouTube, and TikTok are currently the top three social media platforms used by many influencers and companies worldwide...

The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign.  To put it simply, a pyramid of influence is designed to allow you to quickly understand who makes up your community and how they each influence your audience. This way, you can easily develop content and strategies to reach your target audience more efficiently and ensure you get the...

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.    The following are the most popular industries for influencer marketing:  Beauty and Fashion  This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a...