DIGITAL STARTUP SOCIETY BLOG — Influencer Marketing

One of the first steps to running a successful influencer marketing campaign is to set up the right budget. However, a large budget does not translate to instant results or a high return on investment either. For influencer marketing to work, you don’t need an outrageous budget to get started. Instead, you need the right budget that includes specific key information depending on your goals; this will and should vary.    Here are the keys to creating a successful influencer marketing budget:  Understand Your End Goal This is by far the most important step to your entire influencer marketing campaign....

Nearly 63% of top brand marketers have reported working with ten or more influencers at one time. Further making proper communication and collaboration paramount to your success. Every business should already understand the value of appropriate communication and take steps to learn how to do so for each goal and department of their organization, especially when it comes to marketing and communicating to your target audience.    Here are six tips to establishing proper communication with any influencer:  Keep Communication Type Consistent If your influencer works mostly through e-mail, keep all the conversations there. However, if you work with several...

Developing your influencer contracts isn’t as hard as most people make it. The truth is that it’s always a good idea to get a lawyer to help you create your contracts but signing a document that you create is also acceptable in a court of law.    The following are the basic requirements for any social media influencer contract:  Parties To the Agreement – Include the legal names of the people subject to the contract terms, including their business name and entity type and address and contact information.  Terms Of the Agreement – One way to put all the terms...

When you start working with influencers, it can be tempting to keep it very informal, but the truth is, contracts and information help you avoid problems. This is good advice whether you’re working with influencers, service providers, or consultants. Contracts and clear information make all the difference.    Here are four things you should never neglect providing an influencer:  Contract or Agreement Once you have hashed out all the responsibilities of each party to the contract, make sure to put it in writing. Don’t be scared of contracts. List each person’s information and list the responsibilities for each party to...

The following are important questions to ask your potential influencers and key information they should provide back to ensure you pick the right influencer for your campaign:  Who Is Your Target Audience? – Ask them if they have an audience persona created or if they can provide audience demographics so you can be sure their audience really will want what you have. How Does Your Target Audience Algin with My Brand and Message? –  You need your own brand message and reason for existing, and it should align in some way with the influencers you choose to work with. Let...