Social media is one of the most effective ways to reach new audiences and engage with your tribe. There are over 100 different social media platforms and most people have an average of 4-8 platforms they prefer. As a business owner, it’s possible to use social media to grow interest, make sales, and stay relevant after the sale. Since social media is often evergreen, your audience can view your content in real time or binge past content at their leisure.
Is Your social media Already Successful?
Social media success is relative. Many people equate success with numbers. The more followers or subscribers the better, right? Not necessarily. If you have 10k followers and no one takes action or engages with you, you may look successful, but are you? If you have 1k followers and a significant portion of them comment, engage, and take action you are probably more successful even with fewer follows.
Sometimes all it takes is one viral post to reach success. Word of mouth, consistent posting and working within the platform’s algorithms all make a difference. If you find your social media is one of the best things about your business, it may be time to take things to the next level. Here’s some tips that will help-
Tip: Start watching your stats- In the same way your web data lets you know where your traffic is coming from and what’s working, so does your social media. Pay attention to what content is getting the most reach and analyze why. Then repeat and review.
Tip: Focus on reach- Social media reach is the measurement for how many people see your content. This is a great indicator of your audience size per social media engagement, regardless of the number of followers you have. Your reach comes from three places: organic, viral, and paid. If you notice your reach is higher in one area, continue to focus on the same type of content and reach.
Tip: Be an early adopter- Social media is an ever-evolving creature. The engine driving your reach and engagement changes a lot. Get comfortable adopting changes as soon as possible to increase the likelihood your content will be seen. When Instagram shifted from static picture posts to reels, the initial users who adopted reels as a concept fastest saw greater reach and viral content.
Tip: Use captions- Social media is an wonderfully layered experience filled with sights and sounds. Platforms like TikTok rely on short videos to convey content and engage the audience, but not everyone has their volume up. Studies show a significant number of users keep their social media muted while they view. That means captions are a must to get and hold people’s attention. If your platform has a caption option, be sure to use it. If not, it’s worth the effort to add captions before you post.
If you have a successful social media presence that’s working, keep it up! Your social media has the ability to take your business to a new level. Learn what the options are that could boost your engagement and reach. Try new things and see what lands and ditch the rest. If it’s working, you’re already on your way.
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