DIGITAL STARTUP SOCIETY BLOG — Social Media Stories

In order to know if your Instagram stories are making an impact, you must check and keep up with your analytics. This background data gives you a direct insight into how well your content is performing with your audience. Without this information, you won’t be able to put a content plan together that maximizes your benefits and success. You can locate your analytics, individual story analytics, or the full page and stories in two places. To find the analytics for a specific story, select the story you need the information on and swipe up to view its insights. You can...

By far, the number one platform to take advantage of for social media stories is Instagram. However, while Snapchat was the first, that does not make them the best. Instagram has nearly double the number of active users compared to Snapchat – making it not even a close comparison.  Almost eighty-seven percent of its nearly billion monthly active users post stories. Even better, a quarter of millennials and generation Z who use the platform say they use stories to find and purchase new products. So if you are a business not taking advantage of Instagram Stories, you should get right...

While social media stories are a good tool to market and advertise your business, they can easily get lost in the competition. Over five hundred million active users post Instagram stories alone – showing you just how important it is to make valuable and important content that stands out to your target audience.    Here are four ways to make your social media stories stand out:  Show Behind-The-Scenes Content Give your audience a view of what it is like to be you behind a business every day. This is content that many viewers are interested in and attracted to. It...

Just about any social media platform you go to since 2016 has a story feature. A set of clips or images that are live for twenty-four hours that provide an update on your life or any important information your target audience is interested in or needs. They are highly interactive, immersive and give your audience a different experience. As a result, they can increase your sales, website traffic, brand awareness, and trust as a business owner.    Here are the top five platforms to use for social media stories and some important information about each to find the one that...

Social media stories are a series of small fifteen-second clips that are live for twenty-four hours or longer, depending on your platform, that works together to tell your audience an engaging story. Of course, the story you tell depends on your overall goals, niche, and objectives as a business owner. In 2019, over a billion and a half people and businesses utilized the stories featured on their platform every single day. This fact should show you just how important and vital this tool is today as a business owner.  3 most important reasons to take advantage of social media stories...