Viber is a social messaging application with over one billion monthly active users worldwide. An estimated seventy million interactions are happening every single hour through this application. Much of the revenue produced by Viber, nearly forty percent, comes from its Business API—showing you that many businesses today already find their features and verification or approval services useful to engage their audience and grow their business.
The following are five tips for using Viber business messages to increase customer engagement:
Send and Use Viber Business Messages
Viber business messages allow you to add your company logo to your profile picture, send a message, and call-to-action button to engage your audience better and increase sales. In addition, as you send messages, you can see who viewed the message and who clicked on the call-to-action button—giving you even more information that you need to communicate and engage with your audience fully.
Create and Use Viber Sticker Packs
Viber sticker packs are unique stickers that you design for your business and community. These stickers can be just as powerful as your logo, so make sure they are relevant to your brand or industry.
Create Your Own Viber Chatbot
Another useful feature of Viber is that unique chatbots can help your customers place orders, get answers to commonly asked questions, or submit answers to feedback forms and pools. Almost any customer interaction you can think of can be done using chatbots.
Take Advantage of Viber Communities
Viber communities are where you build your own community around your brand or ideas. This feature provides a space for as many members as you want with access to different admin tools to better communicate with your members or customers. Control who gains access, drive the conversation with pictures, disappearing messages, and more.
Showcase Your Brand in Viber Public Chat
Viber also offers many other public chats that can help you find your target audience without them having to find you. Either join one of the many already created or develop your own. However, while these groups can help you find more people, it is important not to spam or promote yourself too much. Sparking natural conversations that leads to the value you provide will have the best outcome. The best thing these groups can be used for is to learn more about your target audience to enhance your social messenger marketing content.
As you can see, boosting customer engagement with Viber is easy with these essential tips. In addition, Viber communities, chatbots, and sticker packs make it a unique application that your customers will learn to appreciate.
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