Believe it, or not many businesses use Twitter Direct Messages as part of their daily marketing strategy. Engaging through tweets is not the only way to use Twitter and is only part of the value and benefit of using Twitter to market your business. Simply taking advantage of Twitter Direct Messages can give you the edge you need to be more successful and defeat your competition.
Here are five ways to engage your audience using Twitter direct messages:
Customer Support and Welcome Messages
When new people follow your Twitter account, quickly send a DM to let them know you appreciate the follow and invite them to continue the conversation should they need help. Following a business page on Twitter usually means the person is interested so that a small welcome message won’t be seen as harmful as an unsolicited promotional one. Most people like it when businesses offer help, not ask or demand—making it a more positive way to get the conversation going.
Sponsorships and Collaborations
Did you know, roughly forty-nine percent of Twitter users rely on other Twitter influencers' recommendations? In other words, Twitter is the place for influencers and a tool you can use to find them and collaborate with them.
Update Your Twitter Profile to Include "Provides Support”
This is a setting businesses can now take advantage of to let their target audience know they are available to help through direct messages. With this setting, a “provides support” label is listed in your bio, and a “message” button is also placed to make it more convenient for your customers or target audience to message you.
Start Private Group Discussions
Direct messages do not have to be kept to one-on-one communication, especially Twitter. Twitter group discussions are great for businesses who want to keep their audience involved in product creation or new product launches. Putting customers together makes them feel like they are a part of something special.
Use Visuals to Support Your Text
GIFs, emojis, pictures, or videos are always useful to keep your customers engaged and interested. These tools can make a boring conversation more rewarding within an instant. In addition, it can make your customers feel more satisfied, increasing your brand awareness and recognition beyond the conversation.
Overall, Twitter Direct Messages is a powerful tool you should be used to engage your audience further. It can improve customer support, establish proper collaborations or sponsorships to increase revenue, and be a valuable resource for your community to get involved with each other.
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