Every day one thousand Twitter direct messages and five hundred million tweets are sent out between consumers and businesses. Furthermore, the average Twitter user follows at least seven brands, and seventy-seven percent of those users have found they change their view of a brand more positively when they respond to tweets. In fact, those who post tweets to brands expect a response within twenty-four hours. Showing you just how beneficial and valuable consumers view Twitter to be when it comes to connecting with brands, making a purchase, and improving customer service.
The following are four tips on setting up a Twitter direct message experience to engage your audience and grow your business:
Select the Right Settings
Before you get started, you need to ensure that your account is set up to send and receive messages from anyone. It is also beneficial to enable read receipts to know which customers are currently active. Under settings, find “Security and privacy,” select “Privacy and Safety,” then select “Direct Messages.” From there, select “Receive Direct Messages from Anyone.”
Set up a Chatbot
Setting up a chatbot for when you are away is useful to communicate with your audience at all times and helps you acquire many other beneficial features. For example, bots allow your customers to contact your business even after normal business hours, even when you’re not there.
Create a Conversation Button or Direct Message Card
After your bot is set up, you need to enable the conversation button in order to use direct messages. A conversation button invites your target audience to send you a direct message and makes it easier for you to invite them. Under your Twitter ads account, this can be done in the “Cards” section below “Creatives.”
Use Visuals to Support the Message
Don’t make your messages boring by only using plain text. After a while, your customers will become disinterested and feel like they are talking to a robot. Even if you are using a bot to communicate with your audience doesn’t mean it needs to feel like one too. In fact, the more natural you make it, the more likely they are to use it and stay around. Many people want to communicate with a person, not a robot, so use these features sparingly and make them natural.
With these tips, you will create a Twitter direct message experience that your customers will grow to love and appreciate. Remember, easy is the key. Making it simple for your customers to get in touch with you makes it more likely an audience will trust your brand and become paying customers. Twitter direct messages and its other features make this easier to accomplish.
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