Keeping your customers informed and updated about your business using Twitter is common among many businesses. In fact, some of the most popular brands around the world and influencers use Twitter on a daily basis. These people and businesses are known to Tweet roughly one to five times per day. Tweets with tags and hashtags are the most powerful way to reach and discover new people on Twitter. However, leveraging Twitter Direct Messages to boost engagement further is just as beneficial and vital.
Here are four Twitter direct messages to use to grow your business:
Customer Support
Please take notice of those who mention you in tweets and invite them to send a direct message to escalate the issue further and solve the problem. Twitter will also allow you to add a button to make it fast and convenient for your customer too. So not only do you solve more problems, but you also show that your business cares about making things right or delivering on promises.
You can also take this idea further by setting up bots that automatically send them a direct message when they ask a question or respond to a comment. This way, you don’t miss out on any opportunities to communicate with your target audience.
Competitions, Challenges, and Giveaways
Direct messages are a great way to host giveaways or competitions. People love free things or feel like they are involved in something. This action increases customer engagement, and it is also a great way to stay organized and run a smooth competition among your target audience.
Business Updates or Product Promotions
Letting your most loyal customers or followers know about new products, updates to your business, or live events is another great way to utilize Twitter Direct Messages. If customers follow you on Twitter, they likely want to be more involved and learn about your business. Sending short promotions can give you a foot in the door or act as a warm-up to start a conversation.
Lead Generation Incentives
To get more information from your customers outside of Twitter, you can leverage direct messages to incentive them without coupons or other benefits in exchange for an email address or phone number. Of course, this is always a great way to see how your Twitter followers feel about communicating through direct messages.
As you can see, using Twitter Direct Messages to communicate with your target audience is just as crucial as tweets, tags, and hashtags. They allow you to provide more value to your target audience by increasing customer support. They also make it more fun and rewarding for your audience to engage with shoppable quizzes, giveaways, feedback forms, and other interactive features.
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