Using Facebook Messenger to find and engage your audience is easy due to the many features this application offers, especially regarding the ads manager. Setting up messenger ads allows you to establish a more successful connection, capture their attention and reach more customers.
Messenger ads display in the chats tab of the application near other conversations your customers are already having. If users are interested in the ad, they can click to view more and will be sent to a more detailed view within in a private direct message.
Here are six steps to follow to create powerful Facebook Messenger ads that increase audience engagement:
Step One: Find Your Ads Manager Account
Before you can access your ads manager account, you must create a business manager account, which can be done here. From there, you can access the ads manager from by selecting the “Hamburger menu” at the top right of your Facebook account.
Step Two: Choose Your Campaign Objective
After selecting “Ads Manager,” Facebook will direct you to a new screen where you can create an ad campaign you need. Select “+ Create” at the top left of the screen and choose your campaign objectives. Be sure to select “Messages” for consideration and then click “Continue.”
Step Three: Fill in Destination Information
Select “Click to Message” or “Sponsored Message” below “Ad type” for the one that would work for your messenger ad campaign. Your goals or needs will determine which one is best.
Click to message ads allow you to start conversations within messenger while sponsored messages are used to re-engage customers with whom you have already had conversations. Then you can select which application you would like. Facebook ads manager allows you to pick between Messenger, WhatsApp, and Instagram Direct. Then select your Facebook business page before moving on to the next step.
Step Four: Budget and Scheduling
This is where you will include your daily or lifetime budget. You may need to test a budget to see what amount is perfect for your campaign and goals.
Step Five: Fill in the Correct Target Audience Information
This is the most important step, as targeting the wrong audience can make your messenger ads pointless. Be sure to take your time filling in the correct location, age, gender, detailed targeting, and langue to find the right people for your ad.
Step Six: Pick Your Placement, Review, and Publish
Finally, you need to determine if automatic or manual placement will be best. Automatic placements are the most recommended as Facebook will automatically place your ads to maximize your budget and get the most returns possible. From there, select “next” to review the information and hit “publish” when you are satisfied.
Creating messenger ads is an affordable and more targeted way to grow your audience. Following these six steps will make getting your first messenger ad up and running easy and less overwhelming.
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