DIGITAL STARTUP SOCIETY BLOG — Content Marketing Challenge

Keywords are the words that your audience uses to find your content, information, and products. If you have discovered some keywords that will work in this manner then it’s important to find a way to use them creating content around the keywords and keyword phrases. Doing so will improve search results and bring more traffic.   Keyword Density    Today, keyword density isn’t as important as it used to be in the pasts. The important thing is that the words you use are relevant, unique and help you provide value to your audience. Software like Yoast suggest no more than...

Almost every piece of content you create should sell. It doesn’t have to all look like a sales page but there is no reason why you can’t sell on every piece of content that you publish whether print, video, audio or images. To do that it’s important to understand that it’s okay to sell. If you don’t sell you’re doing a disservice to your audience. If you’re not making money you won’t be able to continue and that will be a huge loss for your audience. Remember, it’s not about you, it’s about them.   Know Your Audience – You...

Every piece of content that you create should be worked into your email marketing in some way. If people have signed up for your email list they want to be reminded about the content you’re producing. They don’t want to miss out. It’s your job to ensure that no one in your audience misses out on the value you offer them via the key pieces of content that you create.   Pull out a Quote – Any key content is going to have quotes inside from either someone well-known in your niche or from you. Pull those quotes out to...

Once you create epic content it’s important to keep it up-to-date. Depending on your niche this may require rewriting within the quarter or it might be if a few years. It just depends on your topic on how often you’ll need to update it. But, know that every single time you update it, that’s a great time to promote it. Otherwise, you can keep promoting your epic content periodically endlessly.   SEO – What’s true today about SEO may not be true tomorrow. As search engines seek to give the best user experience to their audience it may require changes...

When you think about “Epic Content” what does that mean to you? Epic content will make a huge difference in your online efforts because epic content inspires people, makes them think, and is often emotional. This type of content has viral potential and can move your business to the next level. Epic content is longer, more in-depth, and provides a high level of value to your audience.    Let’s Look at What Epic Content is:    It Makes People Think – Tell a story to make your audience start thinking in the manner you want them to think. It Inspires...