DIGITAL STARTUP SOCIETY BLOG — Content Marketing Challenge

The best way to get the word out about the content you create is to promote it. There are many ways to promote content so you’ll need to figure out the ways you want to promote and market your content in advance so that you can decide. When you create a content marketing and promotion schedule for each post it’s going to be a lot easier to ensure that it gets done.   What’s Acceptable for the Platform?   Each platform has a personality. Twitter is different from LinkedIn for example. If you want to promote to people on a...

You may be surprised to find out that you don’t just create the content and let it sit. Instead, you need to promote it, and you should promote and share it more than once. Many people who are new to online marketing get scared when told they should share their content more than once but it’s true. The reason is the way social media works, in that everyone doesn’t see everything you post, so if you really want people to see it you need to share it multiple times.   The Stats Speak – According to Kissmetrics.com re-sharing content increases...

you publish it, is to promote it. Content should be promoted just like any other product you’re proud to deliver to your audience. Thankfully today there are numerous ways to promote content online.   Facebook Ads – When you publish a snippet of your newest content on Facebook you can now boost the post to get more eyes on it. However, the best way to do it is to make it into an advertisement instead of just boosting the post.    Social Media Sharing – Be sure to add all the social sharing options you can on your posts and...

Your audience has a process that they go through when they’re deciding to make any type of purchase. It’s mostly unconscious but we know that they do it. This is called the buying cycle. The buying cycle is part of the content marketing funnel in that you need to create content for your audience at every stage of their buying cycle. You can use the content that you create to leverage all the stages in the buying cycle. Let’s look at this more closely.   Look at the following as if it’s shaped like a funnel with the widest part...

A great way to build your list is to use content upgrades. What’s wonderful about content upgrades is that it doesn’t take that much work. You can create your own, use PLR, or use something you already have freely available on your site but as a download with a wall between the audience and the content that requires an email address to get access. Get Started To get started using content upgrades the best way to do it is to find out which content you have now that is getting a lot of viewers. Make a list of these pages...