DIGITAL STARTUP SOCIETY BLOG

I’ll let you in on a little secret. The most important part of your blog post is your title. How well you write, how well-researched your content is, or how pretty your images are means nothing if you can’t get readers to click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is your blog post title.  It’s also the most important on-page factor when it comes to SEO. So if you’re hoping for lots of free traffic from Google and all your favourite social media sites, you need to...

There is nothing worse than sitting in front of your laptop, attempting to write a new blog post with nothing but a blank screen staring at you. We all have those days where inspiration just doesn’t strike and we can’t come up with a single workable post idea.  Or maybe you’re in a rush and you need something quick you can write and publish to stick to your blogging schedule and keep your readers happy. You don’t want to spend a bunch of time trying to come up with something to write about.  In either scenario it’s nice to have...

Blogging is a great way to grow your reach and engagement with your target audience. It’s also fun and easy to do and frankly, it can be quite profitable if you do it right. Over the next 30 days I invite you to join me in a blogging challenge. I’ll have a fresh new blog post for you each day that will help you accomplish one of two things:  Give You Plenty of Ideas for New Content to Help You Become a More Consistent Blogger My first goal with this challenge is to give you plenty of ideas for things...

If you really want to build a resilient business, it will help you to understand what the characteristics of a resilient business are. Many small business owners, especially when they run a business from their home online, mistakenly think that somehow their business is different from a brick-and-mortar business with 500 employees – and sadly skip over this idea because they believe it does not apply. But it does.   A resilient business doesn't just happen. If you really want to build a business that can take hits and keep on going for the long term, you'll want to understand...

If there’s one skill you should be working on to become a better and more profitable email marketer, it is copywriting. Yes, you heard that right. You should be working on your copywriting skills. No, that’s not just about writing long sales pages and even if you’re hiring that out to a professional copywriter, you can still greatly benefit from paying attention to copy and getting better at it. Here’s why.  The money you make from your online business and your emails, the first thing that needs to happen, is that your readers have to open your emails. Let’s get...