DIGITAL STARTUP SOCIETY BLOG

As you design your resilient business, you'll start to realize it all comes down to having dedicated systems and processes in place for the good times and the bad.    Why? Well, no matter who you are or where you live, stuff happens. Weather happens. Illness happens. Heck, sometimes you just wake up, and you're tired and don't want to do the things you planned. Other times the crises happening seems so hard to overcome that you just don't know what to do first, but if you create processes and systems, you can overcome most things, even a lack of...

To build resilience into your business, you'll need to understand that your business continuity plan will provide the resilience necessary to overcome setbacks and disruptions in essence. Business continuity planning consists of examining your business for weaknesses based on known threats that may affect your ability to do business on any given day.    You'll have to go through your processes, systems and examine what you do each day along with the resources you use (human and otherwise) to help you mitigate problems and issues. Business continuity planning includes:   Determining and listing possible types of distributions – You need...

It doesn't matter who you are or how many resources you have available, something will happen within the next year, or so that will disrupt your business somehow. It may be a family matter, a purely business issue inside your operation, or it may be an external matter entirely out of your control – but it is going to happen.   Because of the certainty that disruption happens, having a plan in place that makes your business more resilient to these influences is imperative. The thing that causes problems is going to happen, and probably more than once. But no...

Being able to pull yourself up after a setback and move on from it – not just learning but thriving in the process – shows resilience. You can demonstrate resilience by your actions after disruption regardless of planning, but real business resilience is baked in from the day you start your business through planning, organization, and persistence.   If you have a resilient business, you have taken the time to plan every aspect of your business, from the workflows to the big hairy goals you've set, to determine precisely what is essential so that you can maintain even in difficult...

You’ve got your lead magnet all set up and you have a couple of product that you’re selling to your target market, but have you mapped up a whole funnel and have it built out? If not, this may just be the best thing you can do to increase your email marketing profits.  A good marketing funnel leads a prospect all the way from the initial opt-in freebie to a high priced product at the end. Along the way, your customers will make multiple purchases, increasing your bottom line. Some of those products will of course be your own. In...