DIGITAL STARTUP SOCIETY BLOG

Let’s talk about something that may seem dry and boring but can actually tell quite a fascinating story – autoresponder stats. It may not be something you look at on a regular basis aside from maybe checking to see how many people signed up for your list this week. Ignoring your stats can be a big business mistake. Let’s look at a few different examples of how reading your autoresponder stats can help you make smart decisions and improve your bottom line. I hope running through these scenarios will inspire you to dig into your own stats and discover the...

This may sound a bit harsh, but if you’re not testing your opt-in forms, you’re leaving a lot of money on the table. Let’s start by talking about why this holds true and then I’ll give you a quick rundown of how you can get started with testing. Ready? Let’s roll.  How You Can Benefit From Testing  Testing your opt-in forms and pages allows you to improve your conversion rate. Instead of converting 10% of visitors to your site, some testing and tracking may allow you to make simple changes that result in a 20% conversion rate. That means your...

Email marketing is all about profiting from the emails you send to your subscribers. Before that can happen, you have to work links for offers into your messages. This could be offers for your own products or affiliate offers. No matter what you decide to promote, you have to work those links into your various email messages that go out to your subscribers.   Here are five different ways to work them in. Which method you chose depends on what you’re promoting and on your niche. Some niches lend themselves to strong solo emails (internet marketing comes to mind), while other...

In part one of this two part series about profiting from autoresponder messages, we took a look at the email messages already loaded up in your a/r. Today we’re discussing adding more emails. Let’s get to work.  Plan It Out  Your first goal is to figure out what you want to email your readers about. Writing and adding a/r messages regularly becomes a lot easier when you have a plan to work from. That’s the first task on your list. Think about what your readers may be interested in reading about and what products and services you want to make...

This is part one in a two part series about increasing the profitability of your autoresponder emails. In today’s post we’re talking about your existing a/r emails. In part two we’ll cover adding more emails to your funnel.  Autoresponder emails are the messages that go out to your readers after they sign up for your list. They go out in the order that people sign up, making them the perfect vehicle to share your evergreen content. You can have auto responder messages set up in addition to the weekly newsletter you send out for examples.  If you have a list,...