DIGITAL STARTUP SOCIETY BLOG — On-Site SEO Challenge

Using images is an important part of ensuring that your audience reads and understands your content. An image or a video can help with understanding and make the content even more compelling, useful, and valuable to your audience. Include Images in Your Content – An image will make all the difference for your audience because it will get their attention. When you pick an image for content that image will often show up when people share the content which helps get more eyes on it. Choose Relevant Images – It’s imperative that the images you choose add to your content...

Using keywords and keyword phrases properly within your content is really sort of an art. You want the content you create to contain the right keywords, but you also want the content to be easily ingested by the user. You don’t want your audience tripping over words that are out of place, misspelled and even misused all in the name of using keywords in your content for search engines. Research Your Keywords – Before using any keywords it’s important to research them. Start with your seed words, then develop a list of keywords that you know will get results because...

The best way to create content is to start with a good SEO optimized headline. The headline can inform not only the reader what’s inside, but it can inform you about what you’re going to create so that you stick within the bounds of the information and don’t get off track But, first you need to know how to write a fully optimized headline. Let’s go over it. Use Numbers Studies show that people like when numbers are used in titles. It can be a number to show how many ways, a number that shows a percentage, a number that...

When you start learning about search engine optimization (SEO) it’s very easy to get confused and start focusing only on search engines and forget about your audience. But, that would be a huge mistake. SEO needs to be done so that your audience can find you, but it shouldn’t be done instead of providing excellent, valuable, and usable content that your audience relates to. Avoid Keyword Stuffing Let’s say you want to write about leather purses because you have a good deal on them. So, you decide to write an article about the versatility of leather purses so that you...

On Page SEO includes anything you do on your website or blog that improves the ability for search engines to choose your site based on customer searches as one of the potential sites that your audience should look at for information.  Basic On-Page SEO Title Tags – If you have a title for a page or a blog post it is tagged with the H1 header tag. This tag signifies that this is an important word that is a title and the title is usually a search term  Headings & Subheadings – Within any one blog post you may also...