DIGITAL STARTUP SOCIETY BLOG — On-Site SEO Challenge

When a visitor comes to your website and likes what they see they’re naturally going to want to share it right? Well, sometimes. If it’s easy to share, if you remind them to share, and encourage them or incentivize them to share you’re going to get a lot more shares.  But, if you don’t have easy share buttons, and you don’t ask, more than likely they won’t be as likely to share it. You want more people linking to and sharing your content because it’s good for SEO. Each share constitutes a link back to your site. Links back depending...

Since all goals should be measurable that includes the results you want to receive from your SEO efforts. After all, there is really no point doing something that doesn’t provide results, right? If you don’t know whether you’re seeing results from your work it will be harder to keep it up, and you could be wasting your time focusing on the wrong things. Therefore, set up everything you do with measurable goals that are easy to track so that you can get the information you need. Here’s what you need to track. Referrals from Search Engines – Using Google AdWords...

Search engine optimization theoretically will help with conversions. But, if you’re not testing and tracking you won’t really know if the SEO work that you’re doing is helping or not. The trick is to know what your goals are so that you know what results you’re expecting by your actions. When you work toward defining your goals as you optimize for search engines you’ll find that you get better results. Let’s look at some possible goals and how to achieve them. Establish Expertise on A Topic – One way to become known as the go-to expert on a topic is...

One factor that helps SEO today is social signals. Social signals are simply proof that shows how active you are on social media, how many people share your content, like your content, follow your content, and engage with your content. To get more social signals that show proof that you are popular you can go about it a lot of ways. The benefits of social signals and social proof are clear. They drive traffic, help build links, boost domain authority and help your audience trust you. After all, if 6000 people like you and trust you, they will feel as...

Creating a website that is authoritative, relevant, and has amazing content is the first steps to boosting your web authority. Let’s look more deeply into this process so that you can ensure that your website looks and acts as an authoritative site.  Choose a Good Domain Name – It all starts with choosing a good domain name that includes at least one important keyword for your niche. For example, if you want to create a site for bird watchers putting the words bird watching into your domain or an acronym for bird watching will do wonders for your ranking. Create...