DIGITAL STARTUP SOCIETY BLOG — On-Site SEO Challenge

When you are working on developing content and creating a content strategy you’re going to want to go both deep and wide with the topic. Going wide with your wide can attract new audience members while going deep will build relationships with and engage your audience. Content can be either wide or deep but not both. To understand this let’s talk about what wide versus deep means. Going Wide with Your SEO Content Basically, if you have a list of keywords and make plans to write around every single keyword that you’ve found for your niche that is going wide....

Having updated content is very important because it helps build trust, show your expertise, and builds authority. Depending on your niche staying up-to-date can sometimes be difficult. For example, technology and fashion changes a lot, while some topics are truly evergreen like gardening or cooking. A recipe that works today is going to work tomorrow. But, technical advice or fashion advice given today may not work tomorrow.  In addition to content being out of date, there are other reasons to keep your content fresh, updated, and on topic. Fresh Content Feeds the Search Engines  Remember that content is food for...

The great thing about doing keyword research is that it also helps you come up with new content ideas. You can research keywords easily on Google. Search for a single word. For example, we want to find some good keyword ideas for a knitting site. So, we search google for the word Knitting. Then scroll to the bottom to look at related search ideas.  This screenshot shows what you will see at the bottom of the page if you do a search for knitting. Notice that on the left above the Google icon you see “searches related to knitting” and...

When it comes to keywords don’t make it hard on yourself. Don’t use the most popular keywords that have a lot of competition. Instead, focus on long tail keywords or keyword phrases because they’re much easier to rank for since they are far more specific and can attract a more targeted audience to your site. To find long tail keywords you can use a service such as WordStream.com/keywords where you can plug in a single term and it will come back with long tail keyword possibilities. You can then use those terms to research deeper to find out if the...

This mathematical method is used by search engines to combine keywords identified from your website into a list and determine the relationship between the words, terms, and concepts used in the content on a site. The content consists of page titles, headers, subheaders, body text, image attributes and more. Latent semantic indexing or LSI looks for synonyms within the content that are related to the title.  Let’s look at an example. Let’s say you wrote a blog post with the keyword phrase, “Wool Knitting” in the title. Now, within the content are words relating to the title such as knitting...