DIGITAL STARTUP SOCIETY BLOG — On-Site SEO Challenge

There was a time in the “old” days of internet marketing where people worried about having outbound links taking away their link juice and sending people to other sites. But, today, this is not a problem. In fact, the more you can link out to authority sites the higher your own site will be ranked because it will be good information for your readers. The benefits of linking to authority sites are: You Can Attract Valuable Eyes – If you are sending a lot of traffic to a source they may notice you and link back to you if you...

Internal linking helps website navigation, defines website hierarchy, and distributes ranking power throughout the entire website. Internal linking strengthens your website by providing clear paths for search bots, keeping users on your site longer, and creates structure for your overall site.  When you create internal links for your website you’ll be using what is called anchor text. Anchor text simply means the words (or text) that have now been active to be a hyperlink and links to another page or part of your site within your website. An internal link never links to an outside site, only another page or...

There are many ways that people use to find keywords and keyword phrases. Of course, you start with using your imagination and knowledge about your audience. Write down the words that you believe they would search for and start there. Those words you come up with are called “seed” words. They may or may not be accurate for your use but you must start someplace. The different ways to find keywords and phrases are listed below.  Your Competition – There is a good way to find keywords using your competitor’s websites. Use the software at ispionage.com (https://www.ispionage.com/) to spy on...

Improving SEO sounds complicated, and make no mistake, it is involved, but with the right plugin, you can make it easier. Because it’s not hard to do, just time-consuming. Going through the process is very important and very fruitful but why not have a plugin to make it very simple? These plugins work great. Most of the time you only want one plugin at a time. Try each one to see if it works well for you but be sure to uninstall one before adding the other.  Yoast SEO – The premium version of this plugin for WordPress does so...

A very important aspect of your blog posts, website content, and any online content is how it is formatted. Proper formatting doesn’t just help visually, it also helps behind the scenes with search engine optimization. Let’s look at a few tips to help you use formatting to boost your SEO scores. Know the Point of Your Message – It’s hard to write one word if you don’t know in advance what the message is. What do you want the reader to take away from reading the content? That’s the message and the point.  Know Who the Message Is For –...