DIGITAL STARTUP SOCIETY BLOG — On-Site SEO Challenge

You’ve probably heard of header tags, but you may not realize why they are so important for proper search engine optimization (SEO). First, you need to understand what heading tags are. Basically, it’s code that you use to define a heading to make it stand out. SEO is about the words you use but it’s also about how you use them, how easy your website is to read, and how the search engines view the type of HTML information you provide that your audience doesn’t see. What Are Heading Tags? – The number beside the header tag such as H1,...

One of the first thing your target audience will see prior to even clicking through to read the content is your blog post and page titles. Writing catchy headlines that help your audience click through to read what you published is an art that you can learn. It starts with using the right keywords within the first three words, creating a great title URL, using appropriate header (H1) tags, and then continues with the focus on the content that you want them to read. Don’t Be Clever – Titles are a bad place to use puns and be too clever...

  The key to using the right keywords and keyword phrases is to know what your target audience is searing for. When you know this, you can design your content around what they’re searching for and what you are promoting simultaneously.  Define Your Target Market Everything starts with knowing exactly who your audience is. If you already have an audience, you can look at your analytics to find out who they are. But, if you’re just getting started you may need to look to your competition to find out who their audience is so that you can start creating relevant...

When talking about keywords try to understand that there are keywords and key phrases. The technical terms are short and long tail keywords. A long tail keyword is long, includes modifiers and more information, while a short tail keyword is short and often consists of only one word without modifiers.  What a Search Engine Does When people search for information online they rarely actually put just one word. Most people ask a question or put more than one word called a keyword phrase, or a long tail keyword. Keyword phrases are super important to your SEO plan because they help...

SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal audience is also important for SEO purposes.  To do SEO well, you need to know your audience, understand your competition, be able to describe the problems you solve for your ideal target audience member and know your value all the while using the terms (keywords) that your audience is likely to use to find your information. There are two types of SEO. On-Page SEO and...