DIGITAL STARTUP SOCIETY BLOG — Storytelling

The best story to tell your audience first is your origin story. This is a story about how you and your business came to be. Including the challenges and obstacles, you overcame to get where you are now and why you believe you are successful. It's the perfect way to share your values and quickly connect with your audience. Your audience should quickly understand how and why you are valuable to them and from where you started to get there from your origin story. The goal is to engage and better connect with your audience to inspire them to take...

All stories need a good hook to grab your audience's attention and keep them around to inspire action in some way to benefit your business. The hook is the first fifteen to twenty seconds of your visual, oral, or written content that sparks interest in your audience. The purpose is to draw them in to read further, listen or watch your story.    The following are seven ways to hook your audience and keep their attention:  Be Humorous  A common way to hook an audience is by starting with a relatable and funny joke. However, it's important to note to...

To craft a compelling brand story, you need a clear beginning, middle, and end with supporting characters, details, and solutions to win over your audience. Without these details, all you have is a boring list of features of benefits that your audience will quickly turn away from, due to ad blockers and the advancement of many different social media platforms its harder to stand out and connect with your audience than ever before.  While there are many upsides to the digital and visual world, you will surely drown against the competition and fight to hook your audience’s attention if you...

Every good story starts with a plan or script. It’s a great way to keep your stories consistent no matter what platform you use or products and services you add to your business.    Here are the key components to an effective brand story script:  Understand Your Target Audience  Before you start crafting your story, you need to know who your target audience is. When you know who they are you can anticipate their needs and expectations. And ask yourself, what do they want to gain from you and why?    Outline Your Main Objective and Develop Your Story Arc ...

Did you know that concepts or ideas illustrated within stories are up to twenty-two times more memorable than simply providing facts or making statements? Your brain loves to learn through stories because they are relatable and easier to comprehend and learn from.  Stories can be just as impactable for humans as experiencing real live events. Stories can make you the same emotions and make your brain release the same endorphins as if you were experiencing it yourself. This is why telling your brand’s story is so powerful.    Here are five common story arc examples to give a try to...