DIGITAL STARTUP SOCIETY BLOG — Storytelling

Every time you create a new product or service, you should add a new chapter to your brand's story. It's a great opportunity to be creative, share your new ideas with your ideal customers, and further connect to build and grow your business. Adding individual product stories can easily increase your revenue as you can easily communicate and demonstrate the features and benefits to your customers more creatively and engagingly.    Here are a few tips to keep in mind when developing product stories for your brand:  Focus on The Why  Why did you decide you needed a new product...

With multiple trending social media sites such as Instagram, Pinterest, and TikTok, it's not surprising how impactful and powerful visual storytelling is. Visual content is easier to digest and often more engaging and fun.     Here are six powerful rules to follow for visual storytelling:  #1: Don't Rely On Words  You've likely heard it before, "a picture is worth a thousand words." A common adage used to express just how powerful visual content can be in a matter of seconds. In other words, visuals make complex issues or multiple ideas easier to understand and learn. Meaning it's easier to learn...

Part of telling a good story includes your body language and tone of voice. These two things can destroy a perfect story in a second. It can significantly impact your overall goal and what you want your viewers or customers to do. When you have the right tone, you can better connect and relate with your audience to persuade them to take the right actions that benefit your business.  The more you relate to your audience, the more positive engagement you create. It can inspire them to do something. It can make them feel powerful or emotional. Your body language...

To be consistent, you must plan each step and path you want your story to take. Through consistency, you can better communicate with your audience and influence them to make a purchase or other actions. Consistency is about ensuring your goals and objectives are delivered or expressed correctly across all platforms or types of content.    Consistency is important for your brand because it establishes: Credibility Trustworthiness Recognition A positive reputation Sustainability  Memorability    Each of these characteristics is required for a story that is inspirational and motivational to your target audience and gets them to take action in some...

It does not matter how good a story you have or how powerful your idea is. If your audience can sense dishonesty, you don't have a good story or great idea anymore. They won't want to transfer their time or funds even to try or listen to it.    Three reasons you should never skip adding personality and honesty to your brand's story:   To Humanize Your Brand  An Accenture Strategy Study conducted in 2016 found that around 83% of the consumers they poll preferred human interaction when dealing with brands' customer service departments. An important fact to note to show...