DIGITAL STARTUP SOCIETY BLOG — Storytelling

Being real and honest creates trust that your customers or audience appreciates. Creating emotional and personal stories shows your audience that you are human too.  Show that you are more than the company, service, or product you are providing. That you truly want to support and drive their future in a positive way.  Emotions drive actions and create longer and stronger connections between you and your customers. Driving your company further and increasing your success in the long term. When you can connect emotionally and personally, you can better communicate with your target audience and foster a relationship that breeds...

Don't end your story without leaving your audience with something to do. A failed story or presentation is when your audience doesn't react or make a move after. You need to engage and inspire them to take action in order to benefit your company. Without proper customer engagement, you can't build a sustainable business.    Call-to-actions (CTAs) give your brand: Authority and control.  A clear target audience.  The ability to be innovative and creative.    The following are a few common types and examples of call-to-actions to inspire engagement within your audience:  Direct VS Indirect Call-To-Action  There are two main...

The key to increased and sustainable profits is creating a brand that is memorable. Something worth remembering or coming back to again and again. For many, they return because of the problem your business solves, the sense of community you provide, or the emotion experienced when taking in your content. In other words, something about their brand stands out that makes them become a loyal brand, which is why it's so important to create a memorable brand and brand story.    Tips to help establish a more memorable experience for your audience: The First Impression Matters Most  The first impression...

As you further develop your origin story or other brand stories, be sure of the resources and materials you choose to guide your objectives and make sense to your target audience or goals as a business. This means audience engagement should be your main focus anytime you develop a story.    To better connect with your audience, be sure your narrative is:  Familiar and Relatable  The two most important traits required to connect and persuade your audience is familiarity and relatability. Being relatable means you know what your audience goes through daily. Their struggles, their strengths, the relationships they have...

Most good stories have a set of common characters; the protagonist or hero, the antagonist or enemy, the mentor and/or side kick and finally, the skeptic or doubter. Each role plays an important part in telling a dynamic, entertaining, emotional, and engaging story.  The protagonist or the star of the story usually has a sidekick to help them along the journey. The skeptic is there to support the hero but usually doubts their ability to give a unique twist to the story.  Then comes the enemy to add a climax to the story to keep your audience wondering how it'll...