DIGITAL STARTUP SOCIETY BLOG — Storytelling

To tell the right story and attract an audience that benefits you, you need to evaluate your company, target audience, and other categories that are necessary for your success. A great strategy to unlock all the information you need is to ask yourself deep and open-ended questions.    Here are some useful questions to help get your brand’s story started:  History:  Who founded the company and why? – Include the year, where you or they were, and any other information valuable to the overall story.  What challenges did you or they face along the way? – Every good story needs...

Persuasive storytelling is a useful writing technique that is designed to compel and better connect with your audience—in turn, creating positive engagement and increased success overall. It uses relatable and real experiences, concepts, characters in a language your audience can understand to motivate or inspire you to act a certain way.    Persuasion Vs. Manipulation To fully harness the power of persuasion, you must first understand the difference between persuasion and manipulation; they are not the same. Manipulation starts with and leads to a negative objective. It’s about withholding or going around the truth by over-exaggerating or misleading certain facts...

An effective corporate story appeals to and easily educates your audience about your brand, including your products, services, and values. Not only does the human brain learn better through stories, but they also help form deeper and more meaningful connections with your audience. Creating more brand loyalty and engagement with your brand.    Here are six key elements to developing an effective story:  Create a Buyer Personas First If you have a product or service, likely, you have already done this step of the storytelling process. You can’t make a good product if you don’t understand who your target audience...

Did you know that the human brain is wired or attracted to stories? This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience.    As an example, give the following exercise a try:  Pick a set of six double-digit numbers, any numbers, or you can use these to help: 25, 99, 76, 33, 21, 45. Now set a timer for one minute. Try to memorize as many of the numbers as you can in that set amount of time....