DIGITAL STARTUP SOCIETY BLOG — Storytelling

Did you know that loyal customers account for roughly 20% of your customer base, and they alone will drive approximately 80% of your business’s revenue? Storytelling creates a deeper relationship that can further lead to brand and customer loyalty. Brand loyalty is essential to your business because it allows you to:    Stand Out and Be Recognizable  To create brand loyalty, you need to be memorable and stand out from your competition. Add familiarity to your story or keep your style consistent throughout your brand materials, platform, and visual aspects. The goal is to create something your customers will always...

The main goal of any content creation or storytelling is to get your audience to move and benefit you and your company. If you can’t engage your audience or inspire them to take action, you’ll likely not have a business at all. In asking your audience to take action you also need to be trustworthy, honest, inspirational, and relatable.    The following are a few more ways to get your audience to take more action:   Decide What Actions You Need Them to Take First  Always plan what you need your audience to do before you prepare the story or presentation....

To be sure your content or stories are working to achieve your business goals, you need to add measures to track and evaluate your audience engagement. This way, you know what you need to improve in your business strategy.  For example, if you have a high bounce rate, but you know how to write an SEO or search engine rich article to get the viewers but not provide enough or the right value to them to keep them around. This will tell you that you need to understand what your target audience is searching for or actually needs.    The...

Every successful business and brand story has one thing in common. They fully understand their target audience and their needs, and how their audience can benefit from them.  If you can’t define your target audience, you will only create an inconsistent brand. Inconsistency makes it harder to find the right audience. What is the right audience exactly? Ones that value your brand and want to purchase your products or lead you to success somehow.    The following are a few strategies designed to identify and get to know your target audience:  Create Your Ideal Customers with Buyer Personas  The buyer...

Audience engagement is defined as how interested your target audience is in your products and what they do with your brand to benefit your business. Customer engagement is a regular and ongoing requirement to continue showing them the value you bring to grow a long-term business.  Depending on the platforms you use, the industry you are in, the sort of engagement you gain from your audience will be different. You will need to build or use different strategies depending on what you need from your target audience to achieve the right interactions.   For example, if you run a blog, engagement...