DIGITAL STARTUP SOCIETY BLOG — The Power Of One Challenge

It’s not unusual to start comparing yourself to your competition. After all, you’re told to study your competition and do a little better than them. You’re told to spy on your competition, to use their keywords, to participate in discussions with their audience, and so much more. It can be easy to get fixated on your competition in an unhealthy way that makes you worry about being good enough. But guess what. There is only one you; you may be just what your readers need.   Get Over Imposter Syndrome  So many people wake up each day and think they’re...

Telling your story should be a way to connect with your audience. But first, you must look at the story from a new perspective. Instead of looking at it from your perspective, look at it from your ideal customer’s perspective. That way you can share it in a way that resonates with them, takes some of the spotlight off you, and reduces the fear of telling your story to start with. Because making your story about them makes it all much easier.    To make sharing your story easier, follow these tips:   Get Clear on Your Vision  What is...

Email personalization is the key to making your customer feel special. But, you still need to automate some aspects of marketing or you’ll never have enough time to create amazing products and services for them. Personalization goes beyond using “name”. Thankfully, due to amazing technology, personalization can be simple.   Ask More Questions Using the automated technology, ask more questions to help segment your audience better. If you use the right tools within your email marketing software - such as tags - you can trigger just the right emails to go to each customer based on their answers. For example,...

When you get a customer complaint, does the blood drain from your face and your heart beat in your ears? I’ll be honest, it used to for me. I want so much to please my customers that it caused me severe anxiety to get a complaint. But, now I look at complaints differently. Sure, I messed up or things didn’t go smoothly, but it’s an opportunity to fix it for them and be a hero, and an opportunity to fix it for the next client before it becomes an issue. That’s a win-win as far as I’m concerned.   Let’s...

Most customers simply aren’t going to go through the trouble of finding your website, clicking on the contact form, and then filling out your forms to send you a message based on your marketing messages to them. Instead, they’re going to want to communicate with you the same way you did them. That means if it’s email messages, you need to pay attention to your email responses. Let’s look at some of the reasons your audience may need to communicate with you by hitting reply.   You Made a Mistake – This is the number one reason most people will...