DIGITAL STARTUP SOCIETY BLOG — The Power Of One Challenge

The sad truth is that most businesses do a terrible job with customer care. Surveys have been done year after year showing a high rate of dissatisfaction among customers in all niches across all types of businesses showing customers are very upset about the lack of customer care today. Because of this, you can truly stand out when it comes to customer service.   When you employ the power of one in customer care:   Customer Experience Improves – One of the most important aspects of your business is the customer’s experience. If they come to your website and don’t...

One of the ways to really wow your customers is through one-on-one interaction. There are many ways you can engage with them. You can engage via email, social media, your website, and even at live events. For some, you’ll use technology that helps you automate some of the processes in a personal way, but in others, you’ll need to get physically involved yourself to truly connect and make a difference. Let’s look at how all of this can and should work.   Email Everyone knows about newsletters or email lists. Yes, you want to talk to your customer in these...

It’s tempting when you write content for your audience to speak to them as a crowd. But the truth is, this is a big mistake. When you address a crowd, you’re trying to include everyone, and that can make crafting the words problematic. It’s difficult to please everyone and when you try, you dilute your message to the point that no one really knows who you’re talking to, what you’re saying, or what you mean by it.   One Person, Not the Crowd Don’t address them as one big crowd. Instead, shift your focus and picture to one reader at...

  This challenge, among all the challenges before, and to come, is probably one of the most powerful. When it comes to marketing, customer service, and even product and service creation, being able to narrow down your audience to one person is an amazing catalyst for success. If you can get this one thing, everything you do from here on out will be easier. Let’s look at all the reasons you should narrow your focus to one person at a time.   It Makes It Easier to Find Your Audience When you have an audience of one, doing the research...