DIGITAL STARTUP SOCIETY BLOG — The Power Of One Challenge

When you start focusing on your customer of one, every interaction you have becomes very powerful. Your overall customer service will become a lot better. The main reason is instead of focusing on an entire “audience” and trying to please everyone, you’re totally focused on pleasing that one customer, one person at a time.    Reaching out to one customer at a time allows you to:   Put Your Best Foot Forward Think about how you behave when you meet anyone for the first time. You try to give a good impression, right? Just like a first date, or a...

The best tasks are tasks that are both helpful to your ideal customer and make you money. Fortunately, usually, both are the same thing. In your business you likely do many tasks each day, but what if you started each day with a money-making task? How would that change your business and your bottom-line?   Instant Webinar – Pick a topic, host a webinar, and at the end sell a small item that’s easily affordable for your audience. If it’s a $27-dollar item, how many would you need to sell to make it worth it?  Don’t worry, if no one...

Creating email messages can seem very overwhelming. You probably get on some email lists and wonder how in the world they manage to send so many emails. But, what if I told you they do it one email at a time?   You can create a powerful habit, grow engagement, make money with just one email a day. The trick is to make some of the emails part of your autoresponder system so that people who sign up new get emails. Other emails should be current so that the customers feel connected to you due to the fresh information you...

If you don’t have a big email list yet, it can be overwhelming to think about building one. You know successful people who have huge lists, huge funnels, and huge connections. But, you don’t. You’re just beginning. That’s okay. Everyone starts at zero. Everyone starts somewhere, and everyone grows one connection at a time.   Learn to Tell Your Story Your story matters. The better you can tell your story in various settings that resonate with your ideal client, the more connections you’ll make that are genuine and the more they’ll count. That’s why you want to make one connection...

The power of one doesn’t just work when it comes to customers. But it also works to break through feelings of overwhelm. If you are feeling overwhelmed - whether it’s in this challenge or in other aspects of your life or business - remember the power of one. The fact is, multitasking is overrated. Studies show that people really can’t multitask at all. When they try, productivity goes down and stress goes up.   One Goal at a Time If you have many goals, that’s great. But, you don’t have to do them all at once. For example, let’s say...