DIGITAL STARTUP SOCIETY BLOG — The Power Of One Challenge
Focusing on One Keyword at a Time Takes the Guesswork out of SEO
When you do keyword research or think about trying to rank for certain keywords, do you get overwhelmed and just give up and not focus on it? If so, you’re probably suffering from a misunderstanding about how keywords work today. Let’s go over how they really work and how you should really try to use keywords for SEO. Each Keyword Should be the Focus Only One Time This might be a shock to you. You may have tried to use more than one keyword per blog post, article, or page. Does reading that already lift some of your trepidation...
Grow Your Reach by Reaching Out to One Blogger, One Affiliate, or One JV Partner at a Time
The power of one works for almost anything you want to do when it comes to marketing. You can grow your reach in a big way by being personal with certain people and simply ask them to assist you in some way. But remember, when you do reach out to a blogger, an affiliate, or a JV partner - be ready. You need to have your ducks in a row and ready to help them help you. Reach Out to One Influential Blogger Influencers are super important to your business. If you can get a popular influencer to talk...
What’s Working Best? Testing One Variable at a Time
One thing that’s important to do when you’re involved with marketing is to test the things you do to find out what is working best. But, it can be overwhelming to focus on everything at once. Therefore, cut down on overwhelm and make it easier on yourself. When doing split testing, it’s important to focus on one variable at a time. What’s Most Important? The thing to do is to discover what is most important right now in your efforts to market your offerings. Is it traffic, conversions, engagement, or something else? But be realistic. If you don’t...
One Great Testimonial Can Skyrocket Your Conversions
Testimonials are important for the future of your business. Testimonials calm the fears of your ideal audience before they make a purchase. Testimonials help tell the story of your product better than you can because it comes straight from the perspective of the ideal customer. Builds Trust The right testimonial can build trust with your audience in a way that you may not be able to do otherwise. This is especially true if you link to the real person behind the testimonial so that people know it’s authentic. Shows Social Proof People like to know that other people...
Make Their Day – Shine the Spotlight on Your Best Customers – One at a Time
One way to make a huge difference in a single customer’s life is to spotlight them. When someone is spotlighted for a good reason it brings attention them, but it also brings attention to your company. Not only is it good for you, it’s good for them. Plus, it’s practically user-generated content when you let customers use their own voice to speak for you. Interview Customers Send out an interview questionnaire to your customers asking them specific questions about the problem they had, how your product solved it, and where they are now. You know best how to phrase...