The power of one works for almost anything you want to do when it comes to marketing. You can grow your reach in a big way by being personal with certain people and simply ask them to assist you in some way. But remember, when you do reach out to a blogger, an affiliate, or a JV partner - be ready. You need to have your ducks in a row and ready to help them help you.
Reach Out to One Influential Blogger
Influencers are super important to your business. If you can get a popular influencer to talk about your product or service in public, you can really touch a lot of people using this method - including your ideal client. But, you need to be ready. The influencer gets contacted by a lot of people. You need to do the work for them and possibly even offer to pay them for their promotion to ensure that it gets done.
Help Your Super Affiliates One at a Time
If you have an affiliate who stands out in their promotions, offer to give them special help. You can conduct webinars just with their audience, you can offer them special creatives, write their emails for them, and more. By reaching out to one special affiliate you can boost your sales in many ways you may not even realize.
Find That Awesome Desired Affiliate
If you know an affiliate who services your audience, who you’d love to have on board, contact them. But before you contact them, be ready with your sales pitch. First, get to know who they are, join their lists, start being noticed by them in their groups and other groups. This way, when you do contact them with your special offer, they’ll be more likely to want to talk to you.
That JV Partner You Really Want to Work With
There is probably someone in your life you know who you’d love to work with as a JV partner. A joint venture partner works with someone for a specific period on one project or promotion. If you know what you’d like to work with someone on, get your paperwork ready and your pitch ready in advance.
The key to working with anyone is to make it easy for them. Remember if you’re doing the approaching, you’re asking for a favor from them. Do as much of the work as possible so that they don’t have to do much. You can make it an easy choice for them to get involved. When you do that, it’ll pay off. But remember the power of one. You only need one great influential blogger, one super affiliate, and one amazing JV partner at a time. That’s all you need to grow your reach, rock your conversions, and make a real difference.
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