Testimonials are important for the future of your business. Testimonials calm the fears of your ideal audience before they make a purchase. Testimonials help tell the story of your product better than you can because it comes straight from the perspective of the ideal customer.
Builds Trust
The right testimonial can build trust with your audience in a way that you may not be able to do otherwise. This is especially true if you link to the real person behind the testimonial so that people know it’s authentic.
Shows Social Proof
People like to know that other people have their problem and used your solution. Especially if they can find proof that the person is real. By using their social media handles, promoting their story on social media, you can prove that your solution works.
Are Persuasive
Hardly anything is more persuasive than a good testimonial. The testimonial pokes at the problem the reader hasn’t solved and shows the results of someone who has already solved the problem. Your ideal client will look at them - all happy and satisfied - and want what they have. They’ll be emotionally persuaded that they need to get started.
Provides a Great Story
Everyone loves a good story. Especially if it has a happy ending that can be proven - through other means than just you said so or they said so. Remember that you can collect testimonials in a variety of ways including written, audio, and video. Consider getting them in all three ways so that you can use them in different ways on different mediums.
You Only Need One
The truth is, you may be thinking you need more than one testimonial to get started, but you don’t. You need only one. Remember, focus on one thing at a time. Make it a habit to ask for a testimonial after a certain period, but you don’t have to use them all. When you do get a good one from a successful customer, you will want to use it right away (with permission).
Automate It
Set up your autoresponder to personally ask each buyer of your signature product or service for a testimonial after a certain period. Use a form so that they can answer questions, and the testimonial is organized in the way you need it to be. With the right form, you can collect headshots, links to social media profiles, video, and text for the testimonial so that all you have to do is publish it when ready.
Don’t delay getting started with collecting testimonials. It may take a while to get just the right one. Remember to read the testimonials for understanding because there may even be clues in them that will help you understand more about your customer. You may get insight on how you can please them to the point that they want to volunteer to give you testimonials that blow off your socks and persuade more people to buy your product. It only takes one good testimonial to explode your business and skyrocket your conversions.
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