DIGITAL STARTUP SOCIETY BLOG — The Power Of One Challenge
Reputation Management – Focus on One Complaint at a Time
It’s very important to manage your online reputation because it’s not just “online” - it’s going to follow you throughout your business and life. Everyone has a digital signature today. Whether it’s good or not is all up to you. Once you get complaints, and you will as you get more successful, how you deal with each complaint is going to make even more of a difference in how you’re perceived. There are some rules you can set for yourself when it comes to dealing with complaints. First, only deal with one at a time so that you...
Let’s Talk Funnels – What’s the One Product You Want All Your Customers to Buy
You know it’s important to have a funnel, but how do you know where to start with funnel creation? It’s super simple. Focus on the one product you want all your customers to buy. This is the one product you have created just for your ideal customer. Some might call it your signature, core, or flagship product. What Is a Flagship Product? This is your main product that you first created for your ideal customers. Since it fits your ideal customer, it should fit everyone. This product solves a serious problem for your customer and offers a lot of...
How Asking for One Referral Can Explode Your Business Growth
Referral marketing is one of the most powerful forms of marketing that exists. This type of marketing is also called word-of-mouth marketing. Essentially, the way referral marketing usually works is that someone who has used your product or service recommends it to someone else. Sometimes, someone who hasn’t used your product - but knows the value of it - will also recommend it because they enjoy being a resource to people within a certain audience. Referral marketing can have a useful effect on your reach. Imagine if each of your customers referred your product or service to just one...
The Benefit of Focusing on and Mastering One Traffic Strategy at a Time
When you’re serious about your business, you tend to learn a lot. The problem with learning a lot is that it’s tempting to try to do everything - right now. When you split your focus, it can make it harder to learn a new strategy. If you want to master anything, the best thing you can do is focus on one strategy at a time. That includes mastering a new traffic strategy. Multitasking is a Myth First, realize that you’ve been fed a bill of goods when it comes to multitasking. It’s sad. Look at every job description out...
One Affiliate Can Take Your Business to the Next Level
An affiliate is someone who works to promote and sell your products and services to their audience on your behalf. They earn a percentage of sales once the refund date has passed. They’re really a salesperson who makes a commission. They often work with other companies and not just yours. They’re a very powerful way to duplicate yourself. But, you need to nurture that relationship, too. Choose your affiliates wisely, because just one affiliate can take your business to the next level. Because this can be so powerful for your business, it’s imperative to attract just the right affiliate....