When you start focusing on your customer of one, every interaction you have becomes very powerful. Your overall customer service will become a lot better. The main reason is instead of focusing on an entire “audience” and trying to please everyone, you’re totally focused on pleasing that one customer, one person at a time.
Reaching out to one customer at a time allows you to:
Put Your Best Foot Forward
Think about how you behave when you meet anyone for the first time. You try to give a good impression, right? Just like a first date, or a job interview, or any other first meeting - you want to put your best foot forward. When you reach out to one customer at a time and focus on one customer at a time, you get to do that because you’re not worried about everyone else. You’re only concerned with one customer, so you can put your best foot forward in the way that that one customer needs you to do.
Offer Solution-Focused Actions
Whenever you focus on one customer at a time, it frees you up to become a resource to them. If you cannot offer what it is that they need, you can feel free to recommend another company or someone else. This might seem frightening, but the truth is when you act as a resource to your customers, they’ll come back to you and recommend you to others.
Respond Quickly
It can get overwhelming when you start to think of “everyone” at the same time. But when you are customer-centric in your responses and seek to reach out to one customer at a time and focus on just one person at a time, you are opened up to respond quickly to issues.
Be Yourself
When you’ve done the work to attract your ideal customer, it becomes much easier to simply be who you are. They’ll appreciate your personality, and they’ll feel that you’re not a robot or an unfeeling corporation that doesn’t care about them. No one wants to deal with that. They want to deal with real humans, and when you treat your customers that way, it truly pays off for them and you.
Treat Them as VIPS
Treating each customer as a VIP (very important person) changes everything. That means when you reach out to that one customer you can put what’s important to them at the forefront. You can pivot when needed and serve them in the way that they need to be served.
Be Fast on the Refund
Focusing on one customer at a time also enables you to be fast with refunds when needed. If you’ve promised refunds that are question free, if you are customer-centric it’s easier to do. Don’t spend the money until the refund time has passed. But, be prepared on a case-by-case basis to go beyond the rules and fill the need of that one customer at this one time. It’ll make you stand out and avoid drama.
As you learn to focus in on your customer of one, it doesn’t mean you’re going to be walked on. No, it means you’ll work hard to attract your exact ideal customer using your customer avatar as your guide. Then when you deal with each customer individually, you’ll learn how to talk to them appropriately. That is a win-win for you both. You can only do this if you reach out to them individually.
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