DIGITAL STARTUP SOCIETY BLOG — Audit Your Emails
The Four Benefits to Conducting Email Marketing Audits
Email marketing audits are about reviewing everything it takes to create your email marketing campaign, from developing your goals to reviewing your content creation process and comparing them to your current metrics. It also includes identifying your strengths and weaknesses to build an actionable plan to improve your conversions and better connection with your audience through email marketing. The following are four important benefits to conducting email marketing audits: To Improve ROI Return on investment (ROI) is the most important metric when keeping track of any marketing strategy. If your return is low or less than what you put...
Email Funnel Red Flags to Take Notice Of
To perfect your email marketing funnels, you need to be aware of certain factors that hinder your success. Many red flags are obvious if you just know where to look. Thankfully these red flags have plenty of solutions to them as well. Here are five common email funnel red flags to take notice of in order to see proper conversions: Low Open Rate While this is not a metric you usually want to use on its own, a low open rate at least indicates that your subscribers are not reading the content. Meaning your deliverability could also be low,...
Four Easy Steps to Creating a High-Converting Email Funnel
Crafting the right Email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster. Here are the four easy steps to creating a high-converting email marketing funnel: Step One: Lead Generation The most crucial step to creating a high-converting email funnel includes your brand awareness and lead...
How Powerful Are Email Funnels?
Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal audience and customer. At the start of every email, the funnel includes an opt-in that gets your audience's attention and trust in exchange for their email address. Then once you grab their information, you can start going down the email marketing funnel through well-timed and...