DIGITAL STARTUP SOCIETY BLOG — Finetuning Your Marketing

As you set up more entry points for your funnel and start building your list, you’ll need to monitor a few different metrics to ensure that what you’re doing works, as well as to find ways to improve. Two parameters to look for when it comes to your email list are open email rates and email link click-through rates.    An open means that your list member opened the email to consume the content. A click-through means that the list member not only opened the email and read it but also clicked a link that you provided to them.   ...

Once you’ve mapped your funnel, you should now know exactly how many entry points or customer touchpoints you offer. By mapping each of those touchpoints to the exact ideal customer you want to attract, you can start to notice where you can create even more entry points for your customers. Here are a few ideas for creating more entry points. Remember, an entry point is a way of attracting leads and turning them into prospects or customers.    For example, if you publish a blog post meant for creating awareness. Within that blog post, you offer a PDF download in...

Once you realize the importance of a funnel and map out what you already have, you can start to fix any holes you have in your funnel. A hole in your funnel will cause you to lose list members, lose sales, and can even cause you to send the wrong messages to the wrong audience at the wrong time.    Mapping out your funnel and developing a plan of action based on your funnel will make a massive difference in your success. Once you do this process, you’ll know what you need to plug the leaks and improve your process...

Even if you haven’t purposely created a funnel, you may already have one. However, if you haven’t planned it, you may have serious gaps which will cause you to lose money.    What is a Funnel?   A funnel is simply a representation of how you attract a lead, turn them into a prospect, and finally, a customer. It’s a process of gaining awareness, enticing them to sign up for your lists, and then nurturing the relationship so that they become lifelong customers. The reason we use a funnel to represent this is that it starts out wide at the...

  When it comes to marketing your digital business online, whether you sell services or products, you can fine-tune your marketing so that you get more done with less. You can automate some of your work, outsource other work while optimizing whatever you do to work the best it can.    Improving your SEO, crafting compelling headlines, understanding how your marketing funnel and product funnel work, and setting up automation will make a lot of difference in your profitability as well as your feelings about your business.   After all, you’re probably like most of us. You’re in business to...