DIGITAL STARTUP SOCIETY BLOG — Info Products

The easiest and fastest way to create products and content is to do it at the same time. If you plan out what you want to create for your audience in advance you can create a little bit of content at a time, then combine it to create an information product easily. In that way, you’re getting double use out of almost all the content that you create.  Know Your Audience You know the drill. You need to know your audience’s pain points. It’s around these pain points that you can create information products. Make a list of pain points...

Creating your first product doesn’t have to be hard. I’m sure all the talk about upselling, down selling, cross-selling, sales pages and shopping cart software is overwhelming. But, you can get started right now without worrying about all that. While you can complicate matters regarding information product sales and delivery, you don’t really need to. You can let go of the worry about fancy sales letters, upsells, affiliate programs and the like and get your first product up and launched today. Remember that what you set up today can always be improved later. The important thing is to get it...

When you want to sell digital information products you don’t need a warehouse, you don’t have to keep inventory, and selling additional products costs nothing. There are just three things that you need to develop and create so that you can sell an information product once you’ve created the product. Shopping Cart You need a shopping cart to process payments from your customers and help deliver your product. There are many different choices today in terms of shopping carts. You can install a shopping cart like Amember.com on your site, or you can use a cloud-based one like JVzoo.com, or...

One of the many reasons you want to use the content you already have to create info products is to increase your revenue. Information products don’t have to be big to add up to big money. Think about how you view spending $10 dollars or less.  How does your audience view it? More than likely they don’t think about it as hard as they would if the product was over $10 dollars, right? That’s why creating small, inexpensive info products on a topic that your audience wants to know about can add up to a lot of money. Solve One...

There is often a lot of disagreement and discussion in internet marketing circles about the value of freebies. One group says that there is no reason to give freebies and other says there is. I fall on the side of loving freebies for building an email list, getting buzz for a launch, and on educating your audience about their problems. To keep your audience informed and coming back for more it’s important that you set up both free and paid information products. Whether an information product is free or paid doesn’t mean it doesn’t make money. Free information products can...