DIGITAL STARTUP SOCIETY BLOG — Super Charged List Building

Content upgrades can help you grow your list fast. If you don’t know, a content upgrade is essentially bonus content that is laser targeted toward a specific post, page, or product when that post, page or product is also extremely specific to the audience you want to attract. The content upgrade is designed to entice subscriptions to an email list.  Examples of Content Upgrades  Let’s look at some examples of content upgrades so that you’re not confused with an add-on offer.  A content upgrade is something that is directly related to the content they’re already consuming and not something that...

No matter how well a lead magnet does today to get new members eventually the effectiveness will drop off. People go blind to offers after a while. It’s just human nature. If you’re paying attention to your stats inside your autoresponder’s dashboard, you will know that it’s happening and that will signal that it’s time to create a fresh lead magnet or opt in offer to catch new people’s eyes with something different. Developing fresh freebies will energize you and your audience. Get People Talking – When you create a freebie you should have an ultimate reason for creating it...

As the saying goes, “Birds of a feather, flock together”. Therefore, the best source of active list members are friends of people who are already list members. Knowing this, it will be important to leverage your subscribers to help you grow your list. Let’s look at a few ways to help your subscribers, help you, grow your list. Testimonials – Ask subscribers to provide testimonials that you can put on your website, especially the landing page for your newsletter or email list. That way, people see that their friends are subscribed and love the information they receive, which will encourage...

The way people get on your list is to sign up for it using a sign-up form. You may have the sign-up form connected to a freebie, a landing page, or social media (or elsewhere) but this is how they get on the list.  A sign-up form is code you will get from your autoresponder service such as Aweber.com, Drip.com, or Convertkit.com (and others) that you paste into a page, or integrate with landing page software such as Leadpages.net, Converzly.com, or Instapage.com (and others) so that your audience member can subscribe to your list.  If you want to get more...

Many business owners who start an email list think of it as one-way communication. However, that’s missing the point of creating an email list. Part of creating an email list is to get to know your audience and allow your audience to get to know you. If you aren’t creating a dialog with your email subscribers you’re missing out on a huge opportunity with your market.  Advances Opportunities – When you set up your email so that your subscribers can reply directly to your questions via the email, you will expand trust exponentially compared to using a “no-reply” email as...