DIGITAL STARTUP SOCIETY BLOG
Don’t Miss Smaller Networks That Cater To Your Niche
You know all about the big social networks like Facebook, Pinterest, Instagram, Twitter, and LinkedIn, but what about smaller networks that cater to your niche? You may not realize it yet but there are other social networks out there with a smaller number of users, such as Ravelry.com for Knitters and Dogster.com for dog lovers. Many marketers either don’t know about them, or they ignore them because they’re small. But because they’re so niche centric you don’t want to miss these smaller networks that cater to your niche. Additionally, within larger networks are smaller networks being created. LinkedIn.com, Facebook.com, and...
Social Media Automation Dos & Don’ts
Social media automation has a lot of lovers and haters. The main reason is that in some cases people go overboard with automation and never personally engage with their followers in any way. That’s not what automation is for. Automation should be used to rid yourself of repetitive tasks, but it should not end your physical engagement on each platform. Plan Messaging for Each Platform Feed When you create your content calendar in addition to the content you’re creating for your products and services, you’ll want to also create messaging for each platform in which you want to share that...
Daily Habit to End Clutter: Throw Stuff Away
The daily habit of getting rid of things you’re not going to use will help you cut down on clutter, ensure you think twice before buying something new, and make you feel light and free. Holding on to old stuff just because you hate to get rid of it is just clogging up your home with dust magnets, making your office look cluttered, and it might even be causing brain fog which cuts down on your productivity. It really doesn’t matter what any guru or so-called expert says, if your 1000 book collection brings you joy, even though you...
The Importance Of Being Consistent In Brand and Message Across Social Media Platforms
Your brand, whether personal or business, is how other people view you. If you use the right methods, you can control the message and optimize how your brand is presented to others. This is called branding. If you want to be known as your brand it’s important to be consistent in brand and message across all social media platforms. Know Your Audience Everything you do starts with your audience, so it cannot be repeated enough. Remember just because you studied your audience last year doesn’t mean you’re done. Keep studying your audience. Consider that Dove has been around for a...
Let’s Talk About Social Media Graphics
Every social media platform has different size suggestions for the graphics you post. They are continuously changing so it’s important to look at the platform you want to use so that you know the right sizes for everything from profile photos, headers, and ads. It’s also important to read the terms of service regarding where you get images, how you alter them with text overlays and more. Outside of that, there are some general things that you should know about using social media graphics. Use Plenty of White Space If you make an image of any size too cluttered it...