DIGITAL STARTUP SOCIETY BLOG

Creating a marketing campaign requires a fair amount of psychology, expertise about goods and services, and creativity. Getting into the heads of your potential customers and trying to figure out what motivates them to purchase your goods and services is key for creating sales copy, landing pages, and graphics. Experience and a bit of guess work all goes into creating marketing materials and ultimately your sales reflect if the materials are effective.    Split testing is a great way to test the market by comparing two marketing plans or techniques and seeing which outperforms the other. By offering two funnels...

It takes a lot to develop a website. If you aren’t techie, it takes a web designer and someone who understands how to develop and optimize websites. Once a site is up and running, it’s important to pay close attention to your site and how it’s performing. Website analytics can help.    Web analytics are tools that help decipher who is coming to your website, where they are from, and what they are doing while they visit. Analytics offer a ton of valuable information that help you better understand what your visitors are doing while they are on your site...

The cost of capturing a customer can be quite high. Development of goods and services, marketing, sales, and customer service during and after the sale take a lot of effort. Customer satisfaction can affect retention and influence future sales.  Our fast-paced information world makes it possible for customers to evaluate, rate, and review businesses quickly and information can easily be found to support or criticize their experiences. Word of mouth and online reviews can make or break a business. It’s important to focus on customer satisfaction to retain current customers and attract new ones.    Customer-focused sales take into consideration...

We’ve discovered that tracking income is an excellent way to determine what your market is buying and what goods and services you want to keep and expand. Knowing what’s bringing in money can help you make more of it. In the same way, knowing what’s costing you money can help you too.    Monitoring expenses and evaluating them helps determine where money is being wasted. What seemed like a smart money move may, in fact, be a liability. Periodically reviewing expenses and making changes can help you save time and money. Here’s how-    Reviewing expenses helps businesses stop wasted...

You’re in business to make money. Why else would you devote time and energy into a venture if you aren’t making a profit? Deciding what goods and services to offer is driven by a few factors. Of course, there needs to be a market for what you are selling, and people need to know where to find you, but making the ever-evolving decisions on what to sell is driven by your income. Tracking what people are buying helps you determine what goods and services you want to develop for the future.    You might have a wide variety of goods...