DIGITAL STARTUP SOCIETY BLOG

In today’s marketplace, competitors need to collaborate on different projects, whether charity fundraising, creating awareness in the audience, or educating customers. Collaborating with your competition is a win-win for you, the industry, and the customers.    Get More Exposure – When you work with a competitor, you’ll automatically be introduced to their audience as someone who is trusted and valued. Likewise, you’ll do the same for them. This may seem a scary proposition, but if done right, you’ll all get more exposure, and the customer ends up with more choices that are good for everyone, especially customer satisfaction, which is...

You spend a lot of time writing emails to your list. Throughout this 30 day email marketing challenge, I’ve given you even more to do, adding to the time you spent crafting your emails. Since you put a lot of time and effort into each one, why not make the most of the emails that perform really well for you.  First you need to know what your most successful emails are of course. Way back on day 19 we talked about tracking conversions. Review that post if needed and make it a habit to log into your auto-responder dashboard regularly...

One of the most exciting aspects of studying your competition is that you can prove your concept before spending money or time investing in starting the business. This one thing alone makes all the competitor research worthwhile. After all, you have limited time, limited resources, and you’re just one person – you might as well prove the idea is doable before taking the plunge.    To get started, you’ll want to: Identify Your Top 3 Competitors – Figure out the top three people or businesses you’ll be competing with as you start and run your business. An excellent way to...

When you first get into email marketing, the temptation is big to write these long, elaborate emails. And while there is certainly a time and place for these type of emails, for the most part, you’re better off keeping it short and sweet. Think back to your own experience as a subscriber. With dozens of emails coming in each day (or more), you don’t have the time to read lengthy emails most of the time. Instead, you skip over them or skim through them, thinking you’ll come back and read the whole thing later … which of course never happens. ...

When you develop a business idea in your mind, the first thing you need to do is look up your idea online to find out who your competitors are. When you study your competition, you can eliminate a lot of the risk that goes into starting a business by evaluating whether your idea is profitable, finding out who the customers are, and even locate people you can team up with to reach even more people.    Let’s explore all the things you can learn by studying your competition.  Understand Your Market – Aside from understanding your ideal customer, you need...