DIGITAL STARTUP SOCIETY BLOG

One of the best things about a good auto-responder service is all the data it provides you with when it comes to email marketing. Are you keeping track of your conversions? How about split testing emails, subject lines and the likes. There’s a lot to be learned from what makes your subscribers open and email and click a link, to when they tend to unsubscribe. Each data point has a new lesson if you look close enough. What you learn from your data and reports is what will make you a better email marketer who knows his or her list...

 You have a great product that you can’t wait to email your subscribers about. It doesn’t matter if it’s your product or something you’re promoting as an affiliate. If you have a good offer, you can increase your conversion and make more sales by creating urgency. There are a lot of different ways you can accomplish this. As long as you can find a way to encourage your readers to take action quickly or miss out, you will make more sales and improve your email marketing bottom line.  One of the easiest and most natural ways to use urgency is...

You’ve sent your solo email and you’ve made some sales. Congratulations. Now don’t mess up this next part. The worst thing you can do is never mention the offer again. You’ve spent a lot of time and effort warming up your list, creating or reviewing a product, and writing a great solo email for your list. It was a lot of work, and hopefully it’s already paid off for you in the form of many sales. Why not make the most of it with a follow up email.  One of the best ways to leverage all the work you put...

I have a question for you. To be more specific, I have a question that I want you to ask yourself each time you sit down to write an email for your list. It doesn’t matter if you’re writing a broadcast or adding to your auto responder series. Before you sit down to write, or at the very latest before you hit sent, ask yourself this: What’s the purpose of your email?  I’m serious. You won’t believe how often we simply go through the motions. Emailing our list is on the calendar, so we sit down, write something and hit...

Even if you work hard at disconnecting from your notifications and only checking the news twice a day, it’s still important to intentionally disconnect with the world and focus on yourself and your own thoughts each day.  How do you really feel about the project you just completed?  How do you really feel about what’s going on with your daughter?  The way you feel about something may not be clear when clouded by other people’s thoughts and emotions or distractions from the world.  Your thoughts build your reality, and your mind – both conscious and subconscious – is what creates...