DIGITAL STARTUP SOCIETY BLOG

Have you ever read something online that really made you think? Have you seen a creative sales page, opt-in example, confirmation page or other neat copywriting examples online that you’d like to remember?  If you just said yes (and you should) then you should start creating a swipe file. A swipe file is not permission to steal other people’s hard work, but instead, it’s a way to study effective and proven examples of copywriting so that you can improve your own. From fiction authors to comedians, to graphic artists, and yes to copy writers - swiping is the way to...

When a new person signs up for your freebie, they often must double opt-in before they receive the freebie. But this can be confusing to some people. It depends on your audience but the confirmation page is a great place to put extra information designed to increase the opt-in rate for your email list. Because some people will miss this one step thus lowering your conversion rates exponentially. What is a Double Opt-in? Most email providers require that anyone who signs up for your email list do something called “double opting in”. This means that they 1) entered their email...

Most email autoresponders enable you to use a method of segmentation of your market called Tagging. Tagging is just a way to add a way to collect list subscriber behavioral information by creating recognizable data. Tags can be created for all types of behavior within your autoresponder service.  For example, you can tag people upon subscribing based on where, when, and how they subscribed. Then, you can also create other tags that are generated based on the behavior of your list member once they sign up, such as clicking through to make a purchase of a product. The tags can...

There is a little-known secret to using other people’s lists to help you build your own. That secret is to join forces with others who may be your competition, or who sells items to your niche that is complementary to yours, who are willing to share resources to create something amazing for your combined audiences. Here’s how to do it. Join Bundle Sales  A bundle sale is when someone organizes an event where everyone becomes an affiliate, everyone donates a digital item to the bundle, and then everyone who has donated then promotes the bundle to their email lists and...

Lead magnets or freebies are often eBooks or reports. But, you can make your lead magnets much more valuable to your audience by incorporating video, audio, webinars and more into the mix. The reason is that people learn in different ways and engage in different ways. By appealing to all the senses you’ll improve your conversion rate exponentially. When you think of multimedia just think of a combination of content that is used together. Even a meme is multimedia. It combines images with text. Other examples of multimedia are video, audio, webinars, images, apps, and software.  Video  While many people...