Once you’ve made the decision for coaching, it’s time to find the right coach for your small business. Coaching is a booming industry with plenty of people vying for your business. Looking for a coach can feel a bit overwhelming when they all seem amazing. Thanks to marketing and the power of algorithms, you may be flooded with ads for coaching after doing a brief search.
You can narrow down your search for the right coach by-
- Asking for referrals
- Paying attention to your colleagues
- Networking
Ask a friend- Most entrepreneurs are interconnected. Small business owners are often part of a wide network. Asking for referrals for good coaches yields great results. From there you can do research to see if someone is a good fit for your unique needs.
Who’s who in your world?- Paying attention to colleagues that are doing well can help you find a good coach. If your colleagues are working with a coach in some capacity and you notice a change, that may be an opportunity for you to consider working with the same person who has helped them. If you are seeing the results before your own eyes, that’s a great endorsement.
Get out there and engage- Networking for your small business makes sense. Being where the people that need your service are is a form of marketing. You can use the same networking mindset to find coaches. If you are actively looking for coaching, be open about it and network at events or online in social media groups. Be proactive that you are looking for coaching and see what opportunities arise.
Once you’ve made connections for coaching, it’s time to see which coach is right for your small business. Here are 3 steps for finding the right coach and jumping into coaching with confidence.
Step 1: Do your research. Marketing is a wondrous thing. A great website and email presence can make anyone look like a Rockstar. It’s important to do research to determine if the coach is right for you. Look for testimonials and ask for references. Be sure to look for past clients who have had success in the areas you are looking to make changes and improvements.
Step 2: Conduct an interview. Good coaches will host you for an introductory meeting. This is the time for both you and the coach to get a feel for one another and see if there is a good match for coaching. It’s important for you to discern if there is a good fit. Personality is important. If you mesh with the coach and feel there is good chemistry, you are on track.
Step 3: Ask a lot of questions. Coaching is an investment. Quality coaching isn’t cheap. Be sure to ask a lot of questions up front to be sure you get the value you expect for your investment. Ask the coach how often you’ll be connecting and what degree of engagement to expect. Be sure your needs will be met through their program before you make an investment. Don’t be afraid to pass if you don’t feel their program will meet your needs.
There’s no doubt that small businesses do better with coaching. There’s no reason to figure things out on your own when there are great coaches ready to help. Before you jump into coaching, take the extra steps to find the right coach for your small business.
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