You may be aware of just how popular Pinterest is for social sharing, as well as for discovering recipes and crafts. The power of this outlet lies in its use of images to engage users. If you’ve ever used the site for personal or blogging reasons, you know how easy it is to lose track of time there while browsing all the gorgeous photos of tasting dishes and fun craft projects. You may even know that Pinterest is a great place to share your blog posts for promotion. But are you familiar with group boards? Many bloggers aren’t. If you’ve heard of these collaborative tools but aren’t using them, you’re missing out on an effective way to connect with other bloggers and to ramp up your blog promotion. Read on to discover the ways you can use group Pinterest boards to your benefit.
About Group Boards
Group Pinterest boards are just what they sound like. Rather than only one person or select designated individuals being able to contribute to a board, large numbers of folks can add their pins. Sometimes you’ll hear these referred to as collaborative boards or shared boards. No matter what you call them, they serve the same purpose. These boards usually contain pins related to a specific topic or theme. You can create one yourself or join existing boards. The goal of such collaboration is to increase the reach of each individual’s contributions. Thus, you can assume that pins listed on these boards will obtain more views and shares. To be able to gain access to another’s board, you must obtain permission and they will need to add you. Likewise, if you are a board owner.
Benefits of Group Pinterest Boards
You can increase your network greatly by getting involved with others on Pinterest. Doing so will gain you added exposure to both other bloggers and potential blog readers. As users follow boards to which you contribute, they will repeatedly see all of your contributions appear in their feed. It only stands to reason that more followers can lead to more pins. As your content is repinned, your blog’s page views are also likely to increase as people click over to read the content in its entirety. The rate at which this occurs is far more rapid than when you pin alone.
Another huge advantage to using group boards is their ability to passively work on your behalf. Sure, it will require a great deal of time, effort and dedication initially to research groups, request permission to join and add your pins. However, once you’ve established the basics, you can use services to automatically schedule your pins. This automated system is a fantastic way to work smarter, not harder.
Engaging in group Pinterest boards, those run by others or ones you own, is a good way to grow community. You’ll soon get a feel for which contributors and followers visit the board regularly. This ability to work together to grow a board with a common theme of interest can create powerful connections. You may end up with regular blog readers, friends and evangelists who enthusiastically promote the content you create.
Tips for Using Boards
You don’t want to go too crazy when it comes to joining boards or adding folks to your own. It’s important to look for quality over quantity when making determinations. What this means is that it’s best to engage with boards and pinners that are complementary to your objectives. When choosing which boards to join, take time to assess the current pins, the contributors and group owner. You want to contribute to a board whose owner is regularly involved in maintenance. If you see a number of unprofessional or spammy pins, this could be a sign that the board is not well monitored. Also, be sure to choose boards whose theme is most in sync with the kind of content you’ll be pinning to improve the odds your stuff ends up being seen by your intended demographic. In addition, take stock of whether contributors are pinning useful and relevant material. A board that is cohesive and professional looking will gain far more followers and user than one that looks sloppy or haphazard. On that note, be professional when inviting others to join your boards. Approach only users who have engaged with you or whose pins are related to your content.
These are the basics of using group Pinterest boards for networking and promotion. While it may seem intimidating at first, you’ll quickly begin to reap the rewards of your efforts.
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