WhatsApp is a popular instant messaging application used worldwide. Nearly two billion active users worldwide use this application to communicate to their friends, family, coworkers, and even businesses or people they would like to purchase products from.
Surveys conducted over time on various social media platforms and applications similar to WhatsApp have shown that users are more likely to purchase if they can send a direct message or communicate more freely to the business. Therefore, proper communication through WhatsApp or other social messaging applications is important for your business marketing plan.
Four things to know when using WhatsApp business messaging to engage your target audience:
Fill in Your WhatsApp Business Profile Completely
Your WhatsApp profile is the first place you get to create a consistent message and image. It provides the direct information your customers need without taking up their time or yours. In other words, your customers should know who they are talking to completely before sending you a message. If they need to ask who you are, something is either missing from your profile or not clear enough—starting with a good understanding of who this business is leads to more qualified leads and conversations.
Only Engage with Approval
Sending unsolicited messages through WhatsApp is no different than getting a text message from a stranger or your coworker giving out your personal number without permission. Just don’t do it. Instead, always find ways to ask permission or have them reach out to you first. Also, ensure that your WhatsApp information is listed on each and every one of your platforms, such as a pop-up on your website or link at the end of an email.
Keep it Conversational but Direct
This means the conversation should never be one-sided, and if it is, it better be on the customers' side. It is okay if the customer is mostly speaking but not if you are only speaking of yourself. Proper engagement requires recognition and care for those you are communicating with. However, don’t draw out the conversation too long. Be sure they know the point of the communication as quickly as possible.
Use Automated and Traditional Responses
Don’t just stick with automated bots. While they are useful, you want to be sure you keep them to a minimum and include yourself or hire other professionals to communicate with your audience directly. Most people don’t like talking to robots, so don’t overuse them. The more available you are to your target audience, the more respected you will become.
Don’t let bad practices keep you from seeing proper results. WhatsApp is a valuable business tool as long as it is used correctly. Remember to fill in your profile, never send unsolicited messages and keep the conversation flowing with value or automated responses.
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